Optimize Photos for the Web
Pick the right format and compression level to balance speed and quality.
Format Overview
HEIC
Excellent compression and quality. Great for Apple devices; limited browser support without conversion.
WebP
Strong compression and browser support. Good default for most websites in 2025.
AVIF
Best compression at a given quality. Slightly slower encode/decode and partial tooling support.
Suggested Targets
- Hero banners: 1800–2400px wide, 200–400KB (WebP/AVIF)
- Gallery images: 1200–1600px wide, 120–250KB
- Thumbnails: 400–600px wide, 25–60KB
Note: Use responsive `srcset` with multiple sizes and modern formats with JPEG fallback to maximize compatibility.